Seven stores between Cattolica, Cesenatico and Cesena with only one focus: handbags!
 Since 40 years Yuri Fashion Group is dedicated to crafting every woman main desire
and this is done from design to finishing, in our shop in San Mauro Pascoli.

Two siblings, Yuri and Catia Gobbi, managing a company "Born forty years ago from an idea of my mother" Yuri says.
"She was remarkably innovative in her idea, since she founded the company in a famous area for high end shoes (San Mauro Pascoli) but nobody yet was crafting handbags".
Partnering with her husband, she opened the first stores YURI in Riviera, before passing the relay to the second generation, today, the soul of Yuri Fashion Group.

"There's high synergy between my sister Catia and I. I'm in responsible for style, design, models and production while she's the commercial director of the company, managing the stores (now seven) also as buyer. Because other than bags manufactured in our company, we offer also selected clothing and accessories. When needed, Catia and I can also swap roles."

After high school, Yuri attended courses for design and models, developing for leather. But his passion and expertise comes from his working experience at Trussardi, when the head designer was Nicholas Ghesquière, today creative director at Louis Vitton.
"This is a job that intentionally we keep doing at our own pace" Yuri says, "taking advance of our company size, that allows us a certain autonomy and fast response to the market needs".
Today all companies, big and small, in the clothing and leather industry are force to shorten the production cycle, with a pace unthinkable just few years ago, due to the fact that once there was two collections every year and that was it.
I imagine having the complete production cycle inside your compan is an advantage...
"For us is normal, meaning that since the beginning we were launching small productions between one collection and the other. Today those are called cruise or capsule"
Since all the process, from design to finishing, is all internal to our company, for us is relatively simple to craft few pieces and test them in our stores, this give us great feedback for us to decide if it could be added to the collection."

There's a long term plan at Yuri Fashion Group with two new brand stores abroad. "The dimension of our operation both at production and exposure level is very gratifying and allows optimum life rhythm. Regardless the long lasting recession, we have been able to achieve growth year after year".

From 1 August 2019 the new Villa Italia is open, created with a clever mix of contemporary design and Liberty-style charm, a sought-after place in the heart of Cesenatico. Here you can breathe the intimate atmosphere of a residence born for the holiday. Located a stone throw from the sea and the historic center, where the canal harbor, designed by Leonardo Da Vinci, creates a unique and evocative landscape.
Small luxury residence consisting of 8 elegant, spacious and comfortable suites.
The sizes range from 28 square meters of the smallest room to 120 square meters of the largest apartment. On the ground floor a restaurant and a lounge cafe will be set up next autumn.
Fashion, cuisine and hospitality for our customers


The right Made in Italy of YURI creations gives value to the Italian craftsmanship and realizes each woman desire, the ones to keep in a special place where you can keep safe your secrets.